The Block, “It’s Happening!” is a 1.2 Million Square Feet, $250 Million Dollar proposed international entertainment destination development project, located at 2nd Avenue North, between 1900 Street North and 2000 Street North in the City Center of Birmingham Alabama’s Historic Theater District.
The Block will attract over 2.5 million guests annually and generate $133 Million in annual gross sales. It will be developed, managed, owned and operated by The Ultimate Fan, (TUF) a business, land, sports and entertainment development company. Circle West Architects will design The BLOCK as the lead architect and planner. Ladd Real Estate (LRE), the current landowner for most parcels, will be selling their property to TUF, as LRE sees what an incredible opportunity this would be for the city of Birmingham and its people.
The Block Development Group encompasses over 500 years of business, land, sports, entertainment, design/build and construction development experience.
BLOCK I – PHASE I is a $33 Million, 180 thousand square feet building upgrade/renovation development to be partially completed prior to the 2022 world games.
BLOCK II – PHASE II is a $35 Million, 250 thousand square feet building upgrade/renovation development to be completed prior to the 2022 world games.
Named after Birmingham’s own NFL great, Karlos Dansby, Dansby Tower is a $150 Million, 750 thousand square feet, 48 story, high rise development
The Block will be developed, managed, owned and operated by The Ultimate Fan, (TUF) a business, land, sports and entertainment development company.
The Block will be a flexible indoor/outdoor pedestrian experience that is distilled with a mix of locally owned restaurants, bars, event/music venue, hotels, and cafes.
An important component of the development will be Dansby Tower. A transformational residential and hotel high-rise tower, with segmented massing, which will contribute to serving as an urban catalyst, creating an "URBAN ECOVILLAGE“ where people will
LIVE, WORK, SHOP, STAY, PLAY AND DINE @ THE BLOCK, IT’S HAPPENING!
THE BLOCK - IT'S HAPPENING
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